Singer-songwriter, producer, and multi-instrumentalist ROWA, has released the music video for her ethereal new single “Sweet Nothings,” today. ROWA’s captivating vocals alongside the visual accompaniment to “Sweet Nothings,” takes the viewer along the journey of reclaiming one’s power after an unsettling breakup. Kicking off in a smoggy Los Angeles setting, “Sweet Nothings” showcases ROWA’s eclectic taste and creative abilities, having produced the entire song herself.

Throughout the video, ROWA takes us along an elaborated version of a “day in the life,” as she cruises around Downtown Los Angeles in a vintage truck sipping on an iced coffee. Fast forward and you step into her home, where ROWA rejoices in her feminine allure with the help of her witchy friends, and even finds herself dripping with fruit on a dinner table. Elaborate movie magic aside, ROWA shares a depiction and vulnerable viewpoint into her inner world. Sharing her internal process of overcoming heartbreak, but in the end revitalizing herself with a happy ending; doing what she does best, making music.

Speaking to that vulnerability, “Sweet Nothings” was originally meant to be recorded as a single on a live studio album, but ROWA eventually realized that the private investor behind said project desired to control her entire career. In an act of resilience, ROWA dropped the album deal and moved to Los Angeles to take things into her own
hands and learn about music production. Now, a few years later, “Sweet Nothings” is finally being released all under ROWA’s own creative control. A motown-inspired orchestral sample gives the track a sophisticated and nostalgic edge, while seamlessly being paired with four on the floor drums accompanied by live tracked congas in the intricate percussion section. The lyrics behind “Sweet Nothings” show the intricacy of love affairs and how they often turn from sweet to sour. ROWA uses the metaphors of sweet treats, like honey and cake, to describe the early stages of a love affair hence the title “Sweet Nothings” – a term to describe affectionate words between lovers. However in this song ROWA shares her frustrations of falling out of the “honeymoon stage” showcasing that often when one falls quickly in love they often fall just as hard out of it.

MORE INFO: Born and raised in Milwaukee, WI, ROWA picked up her life and immediately left after graduating high school. Always marching to the beat of her own drum, she then traveled nomadically for years playing mandolin and guitar in several bands across the U.S., Canada and Mexico. However, ROWA’s voracious appetite to create wasn’t fulfilled, and she eventually settled in New Orleans and later Los Angeles to pursue her music career. While the world stayed dormant during a time of isolation, ROWA sat in her studio in Los Angeles learning to produce music. What has since ensued is a unique blend of sonic and visual work; her genre-defying sound has gained her cult recognition amongst the Los Angeles underground, with multiple event residencies under her belt at reputable venues. ROWA’s interactive performances, eclectic DJ sets and knack for curation are known to pull a crowd on a mere Tuesday night. The audience steps into the ROWAVERSE for an immersive escape from the drags of city living, ROWA unfurls her sonic performances in pop star format accompanied by her magical web of highly skilled dancer friends. ROWA is dedicated to pursuing an independent career in music as a female producer and hopes her efforts will inspire other young women to pursue their own technical skills in music. ROWA has cultivated an environment for Los Angeles creatives and young professionals to link up and network with their local community, and can be expected to host more events in 2023 including her debut at SOHO HOUSE on March 17th.

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